An outward expression of manliness?

Pat and I saw this truck at the Chapel Hills Mall last Saturday. Until my dying day I will never, ever understand why a person will take an already expensive vehicle (in this case, a Ford F250 Crew Cab short bed 4x4) and add, say, another $15-$20 thousand in "improvements" and customizations to it, with the end product being a comically bloated overstatement of testosterone. What are all those freaking fog lights for? Do you really need eight of them? This is Colorado, a high desert! We get fog approximately twice per decade! What's with the big bully bar on the grill? Something tells me this truck has never been anywhere near livestock! And do you really need 24" of clearance and extra heavy duty shocks? I'm sure this truck never, ever goes off roading -- it might get dirty!

My biggest question is, if you're going to spend that amount of do-re-mi on something as functional and handy as a pickup truck is supposed to be, why would you get a short bed? That pretty much takes the function right out of it. No, this truck is purely for show. I just don't understand why someone would feel the need to be so "in your face" about their masculinity. What exactly is lacking within? Will somebody please explain this to me?

Whatever! I suppose it's not unlike some women's desire to surgically enlarge their bustlines disproportionately.